Have you ever wondered what other businesses are doing to manage their social media marketing efforts? You're not alone. A recent survey conducted by Ragan asked more than 2,000 companies how they are managing social media efforts. We found the complete survey interesting but there are a few points we wanted to share.
How Businesses Are Managing Social Media
- 42% of the businesses surveyed have one person managing their social media marketing.
- 65% of companies surveyed assign social media responsibilities on top of an employees daily tasks.
- 5% of companies surveyed are "highly satisfied" with their social media campaigns while 27% are "not satisfied at all".
- 86% of companies surveyed said they measure social media success by "likes, followers, and so on". 40% measure success by new leads and 31% measure based on sales.
- 65% of companies surveyed said lack of time was their biggest social media roadblock. 63% said lack of manpower was the issue and 41% cited budget reasons.
Our Takeaway From This
We recently published an article on hiring a social media manager and how it's growing as a job position. Since "lack of time" was one of the biggest obstacles for businesses, it makes sense hire someone to handle this and all your digital marketing efforts.
One of the biggest takeaways from this survey is the happiness of companies with their social media campaigns. It's no surprise, we talk with businesses every day about their social media and digital marketing efforts. Businesses, large and small, are still figuring out how to best use it the internet to connect with customers and potential customers. Do you have any idea how hard it is to "earn" a like on Facebook?
If the majority of businesses (86%) are using "likes and followers" as a their guide to social media success, they will only be happy when likes and followers increase. Unfortunately, it's not that easy. Ask yourself these questions: "Why should someone like my brand page?" and "Why should someone follow me on Twitter?". Give people a reason to connect with your brand, don't expect them to just because you signed up for an account.
Here is an infographic via Entrepreneur.com: